Real results. Senior expertise. No account managers in the middle.

Pronto PR is a Western Australian consultancy specialising in travel, tourism, hospitality, motorsport and major events. You deal directly with me, a PR consultant and journalist with nearly 30 years of experience.

PR that makes a difference.

PR is about more than media coverage, it's about outcomes. Before a single pitch goes out, I want to understand your objectives. What results are you looking for from PR? Is it more bookings? Brand awareness? Website traffic? Sales? Media credibility? And who are you trying to reach? The answers shape everything: the story, the outlets, the timing, the angle. That's what separates a campaign that fills column inches from one that actually makes a difference to your business.

Contact me today to discuss how I can help generate results that matter to your business.

Would you like to do your own PR? Join Pronto PR Academy today.

About Pronto PR

What Pronto PR does

“If I was down to my last dollar, I would spend it on public relations.”

Bill Gates

Pronto PR works with brands, destinations, events and operators to help them find and tell their story to the right people. From campaign launches and media famils to crisis response and long-term media relations, I work across the full spectrum of PR. The industries I know best: travel and tourism, hospitality, food and wine, motorsport and major events. Here’s what’s different: you’re not handed to a junior. Every campaign, every pitch, every media relationship is managed by me, Dianne Bortoletto, PR consultant and working journalist. That’s what senior freelance looks like, the expertise of a large agency, without the overheads.

Meet Dianne Bortoletto

I’m Dianne Bortoletto, PR consultant, journalist and founder of Pronto PR.

I’ve spent nearly three decades working across travel, tourism, hospitality, motorsport and events. It started in London working for a global top 20 PR agency on a Formula 1 account.

Before founding Pronto PR in 2010, I spent five years as PR Manager for Rally Australia, a round of the World Rally Championship (WRC) and worked at Tourism Western Australia. Since then, I’ve run campaigns for ultra marathon swimmer Andy Donaldson, Surfing WA with the World Surf League, Tourism WA, Australia’s South West, Truffle Kerfuffle, the Ord Valley Muster and more.

I’m also a working journalist and travel writer, which means I understand how media works from both sides of the pitch. That dual perspective shapes everything I do.

When you work with me at Pronto PR, you get a senior consultant, not a team of people you’ll never meet.

I’m a full writer member of the Australian Society of Travel Writers (ASTW), International Travel Writers Alliance (ITWA) and a member of the Media Entertainment and Arts Alliance (MEAA).

Read my journalism portfolio here.

Services

What I can do for you

Campaign Strategy: From concept to coverage, with a clear plan and results tied to your business goals.
Publicity: Pitching stories and generating media coverage.
Media Relations: ongoing journalist relationships built over decades.
Event PR: Launch events, media famils, major event publicity, media management and race weekends.
Crisis Communications: When the story isn’t the one you wanted, and the next 24 hours matter.
Travel and Tourism PR: Destination campaigns, operator launches, tourism board work.
Copywriting and Content: Media releases, pitch letters, media kits and editorial content including photography and video.

Case Studies

Andy Donaldson 55km record-breaking Ord River swim

Crisis Comms: WSL Margaret River Pro under global spotlight

Polestar conquers the Nullarbor using BiØfil generator fuelled by roadhouse chip fat

Tarmac West: creating news from a familiar event

Ord Valley Muster: 11 years of coverage from the heart of the Kimberley

2026 Truffle Season: putting WA truffles on the national menu

From a real pitch inbox

“What a great story. We’d be keen to have a quick chat to Andy if you could tee us up please?”

“Andy [Donaldson] was great, thanks for teeing it up.”

– Sports Editor, The Guardian.

Real emails received in reply to a Pronto PR pitch.

Want to do your own PR?

Not every business needs a full-service agency. Some just need the right tools, the right pitch, and someone to show them how.

Pronto PR Academy is coming: a practical program for business owners, operators and destination managers who want to handle their own media relations without the agency fees.

No fluff. No theory. Just what actually works.

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Contact

Tell me what you’re trying to achieve and I’ll tell you straight whether PR will get you there.

Book a free 15-minute chat, or call or email me directly.

dianne@prontopr.com.au

+61 439 997 075