Lucky Bay in Esperance. Photo: Jarrad Seng
Holiday visitor numbers to Australia’s Golden Outback increase again, boosting regional economies
Australia’s Golden Outback region has achieved further growth in holiday visitor numbers once again, with Tourism Research Australia’s latest data revealing Golden Outback is attracting significant growth from interstate and international visitors.
According to the latest National Visitor Survey (NVS) and International Visitor Survey (IVS), which were released today, Australia’s Golden Outback total overnight leisure visitors rose to 667,500 in the year ending September 2019, an increase of 7 per cent on the previous year.
International holiday visitors increased by 23 per cent to 54,500 visitors - the strongest growth rate of any Western Australian region. Interstate holiday visitor numbers to the Golden Outback enjoyed even stronger growth, increasing 78 per cent to 103,000 visitors in the year ending September 2019.
Esperance and Kalgoorlie both enjoyed a growth in international holiday visitors, increasing 18 and 16 percent respectively. Domestic holiday visitors to Kalgoorlie increased by 84% whilst domestic holiday visitors to Esperance increased by 16%.
The increase in visitor numbers is being noticed by tourism operators, particularly from interstate and international visitors from UK and European markets.
Fiona Shillington from Esperance Chalet Village commented, “We’ve definitely seen a marked increase in overseas guests in the last couple of years, many of whom stay longer and spend more money.”
Marcus Falconer, CEO of Australia’s Golden Outback, believes that these key markets, particularly the UK, are venturing further afield from Perth and want new adventures and experiences along roads less travelled.
“Incorporating some of WA’s hidden gems, such as Wave Rock, the Fitzgerald Coast, Esperance and the Goldfields into a two or three week road trip gives interstate and international visitors a real sense of the diversity of Western Australia in an easy to navigate road trip,” Mr Falconer said.
“And for some of the shorter stay markets, such as Singapore, the Golden Outback is very accessible from Perth, particularly the Wheatbelt.
“We’re working hard to raise the awareness of the destinations in the region both interstate and internationally, working closely with Tourism WA.
“In the last year, we’ve seen Esperance and the Goldfields increasingly featured in international trade campaigns and we’ve also played a key role in getting increased coverage in UK holiday brochures.”
The NVS survey also showed numbers of West Australians holidaying in the Golden Outback is steady, with intrastate overnight leisure holiday trips decreasing slightly by 1.9 per cent to 510,000 visitors in the year ending September 2019.
To view the detailed NVS and IVS results for year ending September 2019 visit www.tourism.wa.gov.au.
For more information on Australia’s Golden Outback, visit www.australiasgoldenoutback.com
- International overnight leisure visitors up 23% from 44,200 to 54,500 visitors
- Interstate overnight leisure visitors up 78% from 58,000 to 103,000 visitors
- Total overnight leisure visitors up 7% to 667,500 visitors
Australia’s Golden Outback region has achieved further growth in holiday visitor numbers once again, with Tourism Research Australia’s latest data revealing Golden Outback is attracting significant growth from interstate and international visitors.
According to the latest National Visitor Survey (NVS) and International Visitor Survey (IVS), which were released today, Australia’s Golden Outback total overnight leisure visitors rose to 667,500 in the year ending September 2019, an increase of 7 per cent on the previous year.
International holiday visitors increased by 23 per cent to 54,500 visitors - the strongest growth rate of any Western Australian region. Interstate holiday visitor numbers to the Golden Outback enjoyed even stronger growth, increasing 78 per cent to 103,000 visitors in the year ending September 2019.
Esperance and Kalgoorlie both enjoyed a growth in international holiday visitors, increasing 18 and 16 percent respectively. Domestic holiday visitors to Kalgoorlie increased by 84% whilst domestic holiday visitors to Esperance increased by 16%.
The increase in visitor numbers is being noticed by tourism operators, particularly from interstate and international visitors from UK and European markets.
Fiona Shillington from Esperance Chalet Village commented, “We’ve definitely seen a marked increase in overseas guests in the last couple of years, many of whom stay longer and spend more money.”
Marcus Falconer, CEO of Australia’s Golden Outback, believes that these key markets, particularly the UK, are venturing further afield from Perth and want new adventures and experiences along roads less travelled.
“Incorporating some of WA’s hidden gems, such as Wave Rock, the Fitzgerald Coast, Esperance and the Goldfields into a two or three week road trip gives interstate and international visitors a real sense of the diversity of Western Australia in an easy to navigate road trip,” Mr Falconer said.
“And for some of the shorter stay markets, such as Singapore, the Golden Outback is very accessible from Perth, particularly the Wheatbelt.
“We’re working hard to raise the awareness of the destinations in the region both interstate and internationally, working closely with Tourism WA.
“In the last year, we’ve seen Esperance and the Goldfields increasingly featured in international trade campaigns and we’ve also played a key role in getting increased coverage in UK holiday brochures.”
The NVS survey also showed numbers of West Australians holidaying in the Golden Outback is steady, with intrastate overnight leisure holiday trips decreasing slightly by 1.9 per cent to 510,000 visitors in the year ending September 2019.
To view the detailed NVS and IVS results for year ending September 2019 visit www.tourism.wa.gov.au.
For more information on Australia’s Golden Outback, visit www.australiasgoldenoutback.com
Lake Hillier. Photo: Jaimen Hudson
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