- Dirty Clean Food parent company Wide Open Agriculture releases first annual Regeneration Report
- Wide Open Agriculture (ASX: WOA) is the only publicly listed company in the world employing a ‘4-Returns’ framework, measuring its impact in Natural Capital, Inspiration, Social Capital and Financial Capital
- Carbon Neutral certification for Wide Open Agriculture and for Dirty Clean Food’s Oat Milk production
- Reduction of plastic packaging by 87%
- 100,000 trees to be planted across five farms
- Tackling climate change and making positive impacts to farming and food systems, people and the planet is core to all business activities
The company behind food brand Dirty Clean Food, Wide Open Agriculture Limited (ASX: WOA), is the world’s first publicly listed company to utilise a ‘4-Returns’ framework as outlined in its first annual Regeneration Report.
Dirty Clean Food is a food company that connects regenerative farmers with consumers, and stocks products from producers who share the same climate-conscious and environmental values.
By connecting consumers directly to regenerative farmers, the farmers are fairly rewarded for their important work, and consumers receive nutritious, tasty produce delivered direct to their door at a better price. It’s good for the planet, good for the farmer and good for the consumer.
Wide Open Agriculture is Australia’s leading regenerative food and farming company. After discovering that the current food system accounts for 34 per cent of carbon emissions, making it one of the leading causes of climate change, industry experts gathered to reinvent the way the world grows, thinks about, and buys food to create a better future for people and the planet.
Focussing on more than just profits, the unique '4 Returns' framework, namely Natural Capital, Inspiration, Social Capital and Financial Capital, is adopted from Commonland Foundation and illuminates Wide Open Agriculture’s holistic approach towards business.
The Regeneration Report outlines the remarkable strides made in Wide Open Agriculture’s ongoing journey towards Regenerative Agriculture, a practice that potentially offers one of the greatest, untapped opportunities to tackle accelerating climate change and biodiversity loss1.
As a company founded on purpose, Wide Open Agriculture is dedicated to delivering returns that are as varied as they are impactful. The Regeneration Report maps Wide Open Agriculture’s journey and progress, showcasing a continuous commitment to transforming the global food and agriculture sector to be regenerative and climate-conscious.
Wide Open Agriculture’s mission is not just to create sustainable food and beverage, but to catalyse systemic, long-term, and positive impacts on the food and farming system through the 4 Returns framework:
1 - ‘Return of Natural Capital’ - Restoring biodiversity soil and water quality
Wide Open Agriculture's commitment to restoring natural capital has seen it achieve the Climate Active carbon neutral certification for the Wide Open Agriculture Corporation and Dirty Clean Food’s Oat Milk. Its influence now extends over 26,000 hectares of land under the management of Dirty Clean Food. Wide Open Agriculture is proud of the 87% reduction in plastic used in packaging and the 100,000 new seedlings that will be planted across five farms through a carbon farming project in collaboration with Noongar Land Enterprise Group and the Carbon Farming Foundation.
2 - ‘Return of Inspiration’ - Giving people hope and a sense of purpose
Wide Open Agriculture has supported over 14 farmers and more than 60 partners of Dirty Clean Food across its food platform and distribution network. With a social media community of over 30,000 followers, Dirty Clean Food has continuously spread awareness about regenerative farming practices. Furthermore, Wide Open Agriculture has engaged the public in critical discussions about sustainable farming at over 25 community, academic, and farmer events, presenting its innovative 4 Returns Framework.
3 – ‘Return of Social Capital’ – Bringing back jobs, business activity, education and security
Wide Open Agriculture’s brand, Dirty Clean Food, has made significant strides, facilitating over 500,000 customer interactions centred around its regenerative produce and activities. As of December 2022, its team comprised of 75 staff members, 41% of whom were born outside Australia, and speak 18 languages. Wide Open Agriculture prides itself on fostering a diverse and inclusive workplace, thereby enhancing its social capital.
4 – ‘Return of Financial Capital’ – Realising long-term sustainable profit
Wide Open Agriculture’s commitment to delivering financial returns remains undeterred, with 15 quarters of sequential growth over 3.5 years. In FY22, there was over 100 per cent year-on-year increase in sales, and the Company has paid over $8million into the local economy by paying suppliers across Perth and Southwest of Western Australia. Wide Open Agriculture’s dedication to sustainable growth has also attracted investment from globally leading biodiversity and impact funds.
A copy of the Regeneration Report can be found here. For more information, visit www.wideopenagriculture.com.au and www.dirtycleanfood.com.au
Comments attributed to Jay Albany, CEO, Wide Open Agriculture and Dirty Clean Food:
"Within the pages of this report, you will discover an organisation deeply rooted in authenticity, genuine dedication, and an unwavering commitment to bettering lives and the health of our planet.
“At Wide Open Agriculture, we are fighting the climate crisis by creating positive disruption in the global food and agriculture sector.
“We are combating climate change head-on by regenerating landscapes, fostering healthier soils, enhancing biodiversity, and sequestering carbon.
“An investment in Wide Open Agriculture is more than a financial decision - it is a choice to support a business that is actively creating a positive, dynamic change. We offer everyone an opportunity to make a difference, through their choices, their interactions, and their investments.
“Together, we can create an impact that will echo through generations.”