Shelter Brewing Co has produced 10,000 special edition cans of Pale Ale featuring the striking label of commissioned local artist Ian Daniell.
The Margaret River-based artist recently painted “Humpback” at Shelter, a 200 square metre mural of a breaching humpback whale, the biggest indoor mural in the South West.
The special edition cans known as Whale Ale are available at Shelter in Busselton, at Margaret River Region Open Studios events and select bottle shops.
Daniell is Shelter’s artist-in-residence during Margaret River Region Open Studios, held from 10 to 25 September, when the annual whale migration is in full swing.
There’ll be a showcase of Daniell’s new Life-Size Ocean Art inspired by the vast array of marine life found off the Western Australian coast.
To celebrate Daniell’s artist-in-residence, Shelter is hosting a free opening party on Friday 9 September. During Margaret River Region Open Studios, Daniell will run a series of events for adults and children, and Sundays at Shelter will include talks with whale researchers and marine biologists, as well as creative workshops.
Daniell said that he was thrilled to collaborate with Shelter, a brewery that overlooks Geographe Bay, and pay homage to the humpback whale.
“Shelter is a perfect location to have painted the iconic humpback whale and signal to people that they’re out there in the bay,” said British-born Daniell.
“Despite their gigantic size, humpback whales are famously acrobatic - look out for their spectacular full body breaches.
“The Whale Ale cans look great - I’m thrilled to have my artwork featured - we hope it leaps out and draws attention to Margaret River Region Open Studios,” said Daniell, who is participating in Margaret River Region Open Studios for the second time.
Shelter is a proud sponsor of Margaret River Region Open Studios, the largest event of its kind in the southern hemisphere.
It’s completely free and enables everyone to access art as artists open their usually-private studios, welcoming in art lovers to chat about art, see their work, and see them at work.
“Both the mural, a legacy of our first year partnering with Margaret River Region Open Studios, and the Whale Ale cans look amazing, we couldn’t be happier,” said Paul Maley, general manager of Shelter.
Inside the cans of Whale Ale is Shelter’s popular Pale Ale, a 4.7% new world pale with strong tropical vibes of passionfruit with smooth coconut, melon and pina colada characteristics.
Jim Davies, chair of Margaret River Region Open Studios, said that creating art and presenting it to the public can be thirsty work.
“Having our first Margaret River Region Open Studios-themed beer can is a new milestone for the event and we hope it will be the first of many collaborations with Shelter. We’re thrilled to have them on board as a sponsor and to have Ian Daniell participating in Open Studios,” Jim Davies said.
Check out the mural at Shelter Brewing Co, on the Busselton Foreshore, and take home a limited edition four-pack or cube of Shelter Whale Ale.
Shelter is open seven days from 7am for Margaret River Roasters barista made coffee, house-baked cinnamon scrolls and bagels, and from 10am in the brewery and restaurant.
Shelter brews six beers: Summer Sour, India Pale Ale, Pale Ale, Extra Pale Ale, Lager, Red Ale and a cider, along with seasonal brews (current season beer is the Bonfire Stout).
For more information and bookings, visit www.shelterbrewing.com.au