Wines of Western Australia, Wine Australia and Tourism Western Australia have created a new online and interactive wine tourism guide called The Wine Adventurer designed to inspire and inform international and domestic visitors to help them plan their trips into WA’s incredible and diverse wine regions.
Eight wine regions are featured in an easy-to-navigate e-brochure that includes each region’s unique wine tourism experiences and hero wine varieties.
Swan Valley, Perth Hills, Peel, Geographe, Margaret River, Blackwood Valley, Southern Forest and Great Southern each has a section with beautiful photography along with practical information such as driving distances, climate, harvest times, soil type as well as tips on what to eat, where to stay, what to do and must-see attractions.
The 60-page guide features more than just wine, there is a cross section of experiences including, authentic regional dining, art and museums and cosy vineyard stays.
From the accessible Swan Valley, an easy 25-minute from Perth CBD, to an epic road trip of 4.5 hours to the Great Southern, The Wine Adventurer is a fantastic resource for any business in the wine or tourism industry.
Launching The Wine Adventurer at the Experiential Travel Summit in Margaret River, Wines of WA CEO Larry Jorgensen says that it is the first detailed wine tourism guide of its kind in Australia.
“People love visiting wine regions and The Wine Adventurer makes it easy for them to discover and find information about WA’s wine tourism experiences in one place, and it’s interactive, so if they want to book or find more info they can click through,” says Mr Jorgensen.
“The Wine Adventurer is designed to work with wineries that have a unique bookable experience such as a wine flight tasting, vineyard tour, barrel room wine and food pairing, or a degustation lunch.
“There’s assistance through Wines of WA to help wineries create bookable experiences and be featured on The Wine Adventurer.
“For the international travel industry, it’s an important tool that raises awareness of WA’s wine region experiences, and it makes it easier for them to start incorporating wine experiences into itineraries driving visitors into the regions once borders reopen.
“It’s also an excellent resource for businesses that service visitors such as cellar doors, visitor centres, attractions, restaurants, accommodation providers and for media writing about WA’s wine regions.”
There is a supporting media kit and media library of stunning imagery and video by renowned south-west photographer Frances Andrijch.
Mr Jorgensen says that Wine Adventurer would be updated bi-annually to remain accurate and relevant.
The Wine Adventure can be found here on WesternAustralia.com, at winewa.asn.au here and also at Scoop here.